The message

On my way back home today, I passed this sign put up by a local property company, Bray Estates:


'For Sale' and 'Sold' signs are commonplace. For years, they have said that. So much so, that people probably don't really take much notice any more.

This sign is a perfect example of a simple, yet effective marketing strategy. A 'Sold' sign is a plus point and may trigger some response, but, in the current climate, it is only like to trigger a feeling of disappointment in potential buyers, as they trudge on looking for other properties.

This sign says that this agent is selling houses and the message, 'Sorry, Too Late', preys on the fear that they missed out, that they didn't act quickly enough and urges them to do something about it next time

And, furthermore, the slogan appears on a banner on their website, reinforcing the message.